Street27 Scaled Beyond Amazon With Meta Ads That Actually Work
A home décor brand making millions on Amazon wanted a second channel they could rely on. Here's how we built it.
The Brand
Street27 is one of the biggest home décor brands on Amazon India. Premium products, strong sales, loyal customers. But they had a problem: everything depended on Amazon.
They needed Meta to work. Not as a side experiment, but as a real channel.
The Problem
Street27 had tried Meta ads before. It wasn't working. Orders were random. Costs jumped around. Campaigns needed constant fixing. Nothing felt reliable.
The issue wasn't the product. It was that Meta ads were being treated like a test, not a real growth channel.
What We Needed to Fix
- Get consistent orders from Meta every week
- Keep costs predictable and profitable
- Build something that scales without breaking
What We Did
1. Built proper structure
Most brands jump straight to testing creatives. We started with foundations. Clean campaign setup. Purchase-focused optimization. Enough budget for Meta to learn properly. No shortcuts. Just the basics done right.
2. Fixed the ads
Street27's products are great. The ads just needed to show that clearly. We focused on product visuals, clear messaging, and attracting people who actually buy (not just browse). Better ads brought better traffic. That changed everything else.
3. Optimized what happens after the click
Good ads are only half the story. We looked at the entire experience after someone lands on the site. We fixed:
- Page load speed – slow sites kill conversions, especially on mobile
- Product page clarity – made it easier to understand what they're buying
- Customer reviews – added more social proof and encouraged buyers to leave feedback
- Checkout friction – removed unnecessary steps that made people abandon carts
These weren't huge overhauls. Just smart fixes that made it easier for interested people to actually buy. This helped Meta learn faster (better conversion data) and helped Street27 turn more traffic into sales.
What Happened
Within a few weeks, Meta started working like a real channel:
Street27 went from "testing Meta" to having a system that works.
Why It Worked
Street27 already had a winning product. They just needed Meta ads that matched. We focused on structure and clarity instead of chasing hacks. We made decisions based on real behavior, not vanity metrics. And we treated Meta like a growth channel, not a gamble.
Why They Chose Us
Street27 didn't need another agency promising magic results. They needed someone who understood scale, respected what they'd built, and could turn Meta into something reliable. That's what we do.
Want to Build a Second Channel That Actually Works?
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